Since 2008, BIG expanded into Serbia as the leading partner at BIG-CEE, a joint venture formed to develop
open-air shopping centers in Serbia. Serbia is one of the three growing retail markets in Central and Eastern
BIG-CEE presented its combined open-air and shopping mall concept in Serbia, with its 340,000 sqf BIG
Novi Sad shopping center, which combines the two concepts. In summer 2016, it is expected to open 11
cinema screens adding an entertainment factor to the project.
BIG-CEE owns 3 additional plots in Serbia (Belgrade, Sabac and Jagodina).
The BIG-CEE Joint Venture has already invested approximately 45 million euros of capital in its Serbian