Marketing

BIG is Israel's leading brand of shopping centers, offering its customers a complete shopping experience. BIG works tirelessly and continuously all year round, to provide ongoing support to the marketing efforts being made by the retail chains that operate in the BIG centers, and to act as a platform for their assistance. At the same time, BIG works to increase awareness among potential customers, who will find the BIG Centers to be the best place available for their regular daily shopping activities.

The BIG shopping centers continue to reinforce their stature as the place that customers like to visit and where they prefer to shop. However, customers not only expect to find exactly what they want to buy, they also know that often exciting and surprising events are happening at the center. BIG Shopping Centers' marketing activity, which can be seen in extensive advertising in various medias, reinforces the direct connection between BIG and the customers who visit its centers.

Creation of a pleasant shopping experience is the key to our success in establishing our competitive advantage. Our ability to provide and show our tenants and consumers that BIG does not rest on its laurels and is continuously working to strengthen its centers for its tenants and to make them more attractive to shoppers.